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One of the best ways to help your business evolve is to collect customer data. Your customers will tell you everything you need to know about what they want from your business and your industry. However, it’s important that you collect this vital information in the right way.
You should do everything you need to, to protect your customers and your business. So, what are the safest ways to collect data from your customers?
Transactional Data
When a customer walks into a bricks and mortar store to make a purchase, you can collect essential data. For example, the date and time of the transaction and what was purchased. This is a great first step in getting to know a customer.
It can tell you the time of day that your customer likes to shop. It can lead you in making other product suggestions for future purchases. This is why so many businesses now ask customers if they want to leave their email address while making a purchase.
Surveys
Your customers won’t be shy about voicing their opinions if you give them the opportunity. Surveys are a great way to collect data from your customers without being intrusive or taking up too much time. Using a tools like SurveyMonkey alternatives could be ideal when you want to create a survey for your customers.
You could even think about attaching an incentive to each survey so customers who take part are rewarded in some form. The more data you can collect, the easier it will be to understand what your customers want.
Chatbots
Chatbots are becoming a key tool for many businesses when it comes to collecting vital data. In most cases, chatbots are used to answer simple queries or complaints from customers. This data can be saved and collected so you can see a bigger picture.
It allows you to see what your customers are experiencing when purchasing from your business. It gives you the opportunity to iron out any kinks and improve customer experience so you can expand your loyal customer base.
Email Campaigns and Newsletters
Before a customer starts receiving emails from your business, they must consent to giving their email address. Once you can begin engaging with customers over email, they may allow you to collect more data. This could include date of birth, home address, telephone number, and much more.
You can use these customized processes to create a picture of your average customer and tailor content towards them. Exchanging data from customers for buying incentives is a win-win for your business so you may want to consider offering discounts or free gifts with purchases. You can use codes that are only available to customers who sign up for emails.
CRM Data
CRM tools can be used to track interactions with customers. CRM databases can contain a wealth of customer data that can serve you well when you’re looking at customer behaviors. Look at how to use these systems safely in your business.
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