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Creating a website is a great first step if you have a business and you want people to know it exists and perhaps even sell products online, but it really is only the start, and it’s important to make sure that it’s the best website it can be – and it’s essential to get people to visit it. 

If you’ve noticed that you’re not getting visitors to your site, or you’re not getting enough of them to make a difference in terms of making sales and finding new customers, then it’s crucial to make the changes you need to make to ensure that turns around – a website without visitors may as well not be there at all. With that in mind, here are some things you can do if you’re not getting visitors to your website: put the ideas in place and measure your visitor numbers – you should definitely see an improvement. 

Professional SEO Services

What do you know about SEO, otherwise known as search engine optimization? Perhaps you know the basics, and you’re aware that using the right keywords, inserting links and images, and hitting a specific word count are all helpful, but do you know about SEO in detail? 

If not, it might be the reason why you’re not getting the visitors to your website that you hoped for. SEO is the best way to ensure you’re seen over and above your competitors when it comes to search engine results, so it’s a crucial factor to get right, and if you’ve ignored it altogether or you’ve only done the bare minimum, your site might not be ranking at all, and it isn’t any wonder no one can find it. That’s why it’s a good idea to consider professional help with SEO. Outsourcing SEO to experts like TESSA Marketing & Technology could increase your traffic and rankings! 

Use Social Media

SEO – when it’s done right – will definitely get you a long way, but you can certainly add more good ideas to it and extend your reach, ensuring you get more people to visit your website. After all, the more people who see your link, the more chance there is of them clicking through; it’s all about averages and numbers. 

One of the best things to add to your SEO campaign is social media. With so many people around the world using at least one social media platform (it could be Facebook, TikTok, X, Instagram, or something else), making sure you’ve got a presence on that platform is vital. The first step is to work out which platform you need to be on (and it could be more than one) by carrying out thorough market research and then ensuring the content you place on those social media sites is exciting and eye-catching and includes a link to your website – people will be keen to find out more and click through, giving you more visitors and, of course, more sales. 

Work With Influencers 

Just a few short years ago, influencers weren’t really a ‘thing’, but today they’re everywhere, and no matter what you might think of them, they can be a very effective way to get people to visit your website and buy your products. 

When you partner with an influencer, you’ll instantly be exposed to their followers, which could be a large number of people – even an influencer with a smaller following can still be useful, though, as long as that audience is likely to buy from you. Again, it’s going to be down to a lot of market research to determine who the best person is to work with, and there might be a cost involved as well, so you’ll need to think about your budget. However, if you choose well, you should be able to reach a much wider audience and get a lot more visitors to your website – just make sure that the products and services you sell really are high quality, otherwise your reputation and that of the influencer could be affected negatively. 

Use Email Marketing 

With all the tech that we live with every day, email marketing might come across as a little bit old-fashioned, but it’s not – it’s still just as useful today as it’s ever been, and in fact, it might be even better than ever; if fewer people are using it, it’s going to stand out when you do it, and it might get you noticed more. 

Get a list of names and email addresses together (keeping within the regulations about data collection, of course), and send out a newsletter on a regular basis. You can include all kinds of offers and exclusive deals, and that’s sure to cause some interest – enough interest that your website visitor numbers increase nicely.